SPEED is NEEDED in our Industry. Now!

In a recent lecture to MBA students, we discussed service delivery. The topic of ‘speed of service’ came up. Studies show speed of delivery is one of the major components of service perceptions. Slower = worse the rating, faster = better ratings, ceteris paribus[1]. I finished the lecture, went back to my office and called a…

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THE BASICS

Arnold Palmer, the legendary golfer, was said to have been sitting in the clubhouse of Augusta National one day after a round. Surrounded by agents, colleagues, and representatives from all the major golf club brands. A young caddie asked Mr. Palmer “You’ve been around a while. Seen and done it all. What technology has made…

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